The CampaignManager Project

CampaignManager works with Project files which contain all the elements required to manage a network of any size. These elements are Campaigns, Remote Desktop Devices (RDDs), Categories and Pools.

Campaigns

CampaignManager works around the concept of a Campaign. A Campaign is a collection of information with a related Schedule, Content and Distribution Map. This concept can be thought of as “what, when, where?”. When creating Campaigns, users are asked three questions:

• What do you want to show?
• When do you want to show it?
• Where do you want to show it?

The Campaign is the discrete unit of work within the system and editing, publishing Campaigns is really not much more complex than sending an email.

Remote Desktop Devices

RDDs represent the actual physical displays, or computers that make up your network. A useful way to think of how this works is to consider the RDD as Channel or Frequency on which you broadcast. A single computer or many computers can ‘tune in’ to that particular frequency or channel.

Categories

CampaignManager contains a rich and powerful categorization engine. This enables the categorization of all Zusa players in your network. For example, you may wish to record the screen location relative to department, level or office. Once categorized, campaigns can then be targeted by using filtering. For example, you may wish to publish certain content to end points that are for the Sales department only on level three.

Pools

Media Pools are collections of related content. You can create an unlimited amount of pools, from which the Campaign may draw at random. Pooling presents a very powerful and abstracted way of managing content. For example, a pool might consist of a collection of trivia you wish to have played once an hour. You can create a time slot for the pool to play and each time that time slot is arrived at, a particular item is drawn at random from the pool. Pools provide a sophisticated content programming tool that will cater for the most complex of content scheduling/programming scenarios.

Managing Content

CampaignManager makes managing content easy. Each Campaign has a screen designer. A screen can consist of one or more Zones. Each Zone has a play list.

Once you’ve designed how you want the screen to appear, you can simply drag and drop media items onto the individual zones. By dragging and dropping items onto the zone, you change the play list for that zone. There is no limit to the amount of items in a play list and the same items can be repeated if desired in the play list.

What content can you publish?

CampaignManager is not a content creation tool. Instead, at Ryarc we have focused on ensuring CampaignManager will handle every type of content you wish to play. You may add the following items to a play list:

• Audio
• Pictures
• Web Pages
• RSS Feeds
• Adobe Flash
• Microsoft SilverLight
• Video
• Live Television
• Web Pages