In-store Radio Features for Marketing Managers

In-store radio is a customizable, targeted and influential communication channel that can be used across many different business environments. There is a range of benefits that are applicable to different business applications.

1. Customized In-Store Radio

Create your own In-store radio with personalised advertisements, corporate messages and music playlists. No longer do your customers have to listen to your competitors ads while they are in your store. Everything can be customised to fit with your brand, sales promotions or time of day.

2. Music Control with In-Store Radio Software

Control the music played across your network to ensure a perfect fit with your brand, time of day and target market. Eliminate repetition and become more tactical with store ambience and messaging.

3. No Competitor Ads

It is your radio station so play only your ads. Gone are the days you need to promote your competition in order to play the radio in-store.

4. Low Staff Resources Needed

In-store radio software allows you to control an entire network centrally from one computer therefore decreasing resources required to manage an audio network.

5. Cost Efficient In-Store Radio

In-store radio software cuts down on costs as it can all be managed via an existing network with inexpensive speakers and hardware.

6. Library Stored

Load and store your music library along with your advertisements and branding messages and access them when needed via the software application.

7. Timed Campaigns & Music

In-store radio software can schedule your campaigns to play at specific times or periods throughout the day or week. Create a morning campaign to play from 9am to 12 noon, a lunch campaign and an afternoon campaign. Tailor each of these to play different themed music and advertising compared to the target market you have in store during these times.

8. Categorize Content Themes with In-Store Radio

In-store radio software enables you to theme your music or advertisements so as to play out in random at specific times during a day. Create a Pop, Rock and Jazz music playlist and schedule these to play single tracks alternatively throughout the day. Likewise for advertisements and company branded spots, you can schedule each of these for a single play at certain intervals in a music playlist.

9. Less Repetition & Satisfied Staff

Improve staff satisfaction by decreasing repetition of certain songs found on normal radio. No longer will they get frustrated at hearing the same songs, instead their enjoyment levels will increase at work and hopefully become more productive.

10. In-Store Promotions on In-Store Radio

While customers are in your store environment it is an ideal opportunity to promote certain products in order to influence their shopping behaviour. It creates the chance to up sell to potential and existing customers while at the point of sale.

11. Perfect Store Ambience with In-Store Radio

Match your stores brand and personality with the music you play creating the ideal store ambience. Improve the customer experience as a whole.

11. Perfect Store Ambience with In-Store Radio

Match your stores brand and personality with the music you play creating the ideal store ambience. Improve the customer experience as a whole.

12. Educate & Train Staff with In=Store Radio Software

Out of store trading hours utilize the in-store radio network to educate staff on the latest sales promotions, any new products and specials. Any important company announcements can also be made to staff via the radio network.

13. Easy Updates Using In-Store Radio Software

In-store radio software allows you to create ‘pools’ of commonly themed audio files (music, ads, tag lines, etc.) which are easily updated and controlled centrally. Any changes you make to pools can be automatically propagated across the relevant sites on your network.

14. Combine Music & Advertising

Replace your CD on repeat with a customized radio station playlist including selected music tracks and advertisements. Subtly influence your customers while they shop, listen to music and hear a targeted ad timely delivered throughout the store.

15. Improve Brand Awareness with Company Jingles

Create brand awareness by delivering a common company jingle or tagline across your radio network. Link your other branding messages to your radio channel to create a comprehensive branding message wherever your customers may be.

16. Brand Consistency

Publish your campaigns network-wide to ensure a consistent message is delivered to your entire target audience.

17. Increase Sales with In-Store Radio Software

In-store radio can help improve sales by promoting certain products and promotions you may have in store at the time. Influence customers’ decision on which product to use (up-sell) and the number of total items they buy (cross-sell).

18. Possible Local Advertising

In-store radio software allows you to target your advertising and local information delivered to each location. Categorise your stores according to different demographics and apply this to the selection process for content

19. Reliable In-Store Radio Software

In-store radio software continues to play even if your network drops out. The hardware attached to the speakers will store the published campaigns and play these according to the schedule. This will then update once the network is back online.

20. Continuous Monitoring & Proof of Play Reports

If you use your In-store radio software for advertising purposes you can monitor this activity and produce proof of play reports. This ultimately ensures the network is running correctly and acts as a confirmation to any external advertisers if they have run an ad on the network.