{"id":3715,"date":"2022-03-11T10:15:29","date_gmt":"2022-03-11T18:15:29","guid":{"rendered":"https:\/\/ryarc.com\/?p=3715"},"modified":"2025-06-18T19:00:42","modified_gmt":"2025-06-19T03:00:42","slug":"what-is-foro-what-problem-does-it-solve","status":"publish","type":"post","link":"https:\/\/ryarc.com\/es\/recursos\/blog\/what-is-foro-what-problem-does-it-solve\/","title":{"rendered":"What is Foro? What problem does it solve?"},"content":{"rendered":"<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3715-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/ryarc.com\/assets\/2025\/06\/Own-the-stack.mp4?_=1\" \/><a href=\"https:\/\/ryarc.com\/assets\/2025\/06\/Own-the-stack.mp4\">https:\/\/ryarc.com\/assets\/2025\/06\/Own-the-stack.mp4<\/a><\/video><\/div>\n<p><strong>What is Foro, and What Does It Fix?<\/strong><br \/>\nForo is a platform that lets brands book digital ads in physical spaces\u2014like shopping centers, airports, train stations, and stores\u2014directly from the screen owners. It\u2019s fast, easy to use, and cuts out the clutter of the old way of doing things.<\/p>\n<p>Right now, buying one of these ads is anything but simple. If a brand wants to run an ad on a screen in a mall, they usually can\u2019t just log in and book it. Instead, they go through a mess of sales reps, agencies, ad exchanges, and resellers. Each one adds steps, delays, and markups. By the time the ad goes live, the brand has lost time and money\u2014and the screen owner has handed over a chunk of their revenue to intermediaries who don\u2019t actually own anything.<\/p>\n<p>Here\u2019s what Foro fixes:<\/p>\n<ul>\n<li><strong>No More Endless Back-and-Forth<\/strong><br \/>\nTraditionally, the booking process involves calls, emails, and hand-edited proposals. Foro replaces that with a real-time, self-service interface. You pick your screens, dates, and budget\u2014just like buying an online ad.<\/li>\n<li><strong>No More Middlemen Stacking Up Fees<\/strong><br \/>\nWith the old model, multiple middlemen take a cut: resellers, demand-side platforms, brokers. Foro eliminates that stack. The brand pays the screen owner directly, and both sides keep more of the value.<\/li>\n<li><strong>No More Blind Spending<\/strong><br \/>\nIn the current system, it\u2019s often unclear where ads will run or what you\u2019re actually getting. Foro shows real-time availability, clear pricing, and data about the location\u2014so brands know exactly what they\u2019re buying.<\/li>\n<li><strong>No More Waiting for Approvals<\/strong><br \/>\nTraditional bookings can take days or weeks to finalize. Foro is instant. If the screen is available, your campaign is booked. Done.<\/li>\n<li><strong>No More Lost Control for Screen Owners<\/strong><br \/>\nWhen screen owners go through resellers, they often have little say in what content runs or how much they earn. Foro gives them full control: they set the price, approve the buyers, and keep more of the revenue.<\/li>\n<\/ul>\n<p>In short, Foro simplifies and modernizes out-of-home ad buying. It\u2019s direct, transparent, and efficient\u2014for both the buyer and the screen owner. The way it <em>should<\/em> have worked all along.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>What is Foro, and What Does It Fix? Foro is a platform that lets brands book digital ads in physical spaces\u2014like shopping centers, airports, train stations, and stores\u2014directly from the screen owners. It\u2019s fast, easy to use, and cuts out the clutter of the old way of doing things. Right now, buying one of these [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,100],"tags":[],"class_list":["post-3715","post","type-post","status-publish","format-standard","hentry","category-digital-signage","category-dooh-ad-sales-auction"],"acf":[],"yoast_head":"\n<title>What is Foro? What problem does it solve? - RYARC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ryarc.com\/es\/recursos\/blog\/what-is-foro-what-problem-does-it-solve\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Foro? What problem does it solve?\" \/>\n<meta property=\"og:description\" content=\"What is Foro, and What Does It Fix? Foro is a platform that lets brands book digital ads in physical spaces\u2014like shopping centers, airports, train stations, and stores\u2014directly from the screen owners. It\u2019s fast, easy to use, and cuts out the clutter of the old way of doing things. 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