{"id":761,"date":"2023-11-24T10:27:36","date_gmt":"2023-11-24T18:27:36","guid":{"rendered":"https:\/\/ryarc.com\/?p=761"},"modified":"2024-04-28T04:04:15","modified_gmt":"2024-04-28T12:04:15","slug":"blog-audio-management-software-dooh-retail","status":"publish","type":"post","link":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/","title":{"rendered":"DOOH Retail Audio"},"content":{"rendered":"<p><strong>Audio para minoristas, red de audio DOOH, audio para tiendas<\/strong><\/p>\n<p>Muchos minoristas y empresas de DOOH a menudo pasan por alto el uso de la tecnolog\u00eda de gesti\u00f3n de audio para atraer a la gente con m\u00fasica, anuncios, avisos o promociones mientras se desplazan, a pesar de que una red de audio para minoristas o DooH puede desplegarse por una fracci\u00f3n del coste de una red de se\u00f1alizaci\u00f3n digital en pantalla.<\/p>\n<p>Con Ryarc Dappler, los clientes pueden crear una estaci\u00f3n de audio interna o iniciar sus propios canales de audio de marca para ofrecer audio cristalino en ubicaciones espec\u00edficas, mezclando a la perfecci\u00f3n m\u00fasica, promociones internas, noticias, campa\u00f1as publicitarias o cualquier contenido de audio necesario con solo pulsar un bot\u00f3n. La plataforma ofrece opciones completas para programar campa\u00f1as y funciones de reproducci\u00f3n condicional para activar campa\u00f1as de audio basadas en atributos de categor\u00eda personalizados, fuentes de datos, tacto, c\u00f3digos QR, sensores (IoT), visi\u00f3n de c\u00e1mara (activaci\u00f3n de audio basada en g\u00e9nero y edad) y modelos de IA. El panel de control ayuda a los usuarios a comprobar lo que se est\u00e1 reproduciendo en cualquier reproductor en cualquier momento o para que el equipo de soporte de TI compruebe el estado en l\u00ednea o fuera de l\u00ednea, las m\u00e9tricas del dispositivo reproductor, la CPU, la memoria, el espacio HD, el estado de descarga, realice el mantenimiento remoto y utilice comandos para gestionar la red de forma remota. Para las empresas de DooH, cadenas minoristas y propietarios de centros comerciales que deseen monetizar su red de audio, la perfecta integraci\u00f3n de Dappler con <a href=\"https:\/\/ryarc.com\/products\/foro\/\" target=\"_blank\" rel=\"noopener\">Foro Ryarc<\/a> puede ser muy \u00fatil y ventajoso.<\/p>\n<p><a href=\"https:\/\/ryarc.com\/products\/dappler\/\" target=\"_blank\" rel=\"noopener\">Ryarc Dappler<\/a>\u00a0es utilizado por muchos clientes de todo el mundo para potenciar sus canales de audio internos y por proveedores de servicios que han puesto en marcha sus propios servicios de audio para clientes utilizando la plataforma digital segura y escalable de Ryarc. <a href=\"https:\/\/ryarc.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">P\u00f3ngase en contacto con nosotros<\/a> si desea m\u00e1s informaci\u00f3n sobre Ryarc Dappler. Puede solicitar una <a href=\"https:\/\/calendly.com\/ryarc\/dappler_demo\" target=\"_blank\" rel=\"noopener\">demostraci\u00f3n gratuita<\/a> cuando quieras.<\/p>","protected":false},"excerpt":{"rendered":"<p>Algo que a menudo pasan por alto muchos minoristas y empresas de DOOH es el uso del audio, ya sea m\u00fasica, anuncios, avisos o promociones, para atraer a la gente mientras se desplaza.<\/p>","protected":false},"author":5,"featured_media":3227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,63],"tags":[94,95,93,78,8],"class_list":["post-761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-front","category-retail-audio","tag-audio-ads","tag-distributed-audio","tag-dooh-audio","tag-in-store-audio","tag-retail-audio"],"acf":[],"yoast_head":"\n<title>Blog | DOOH Retail Audio - RYARC<\/title>\n<meta name=\"description\" content=\"Blog on how to start an audio service or a channel to seamlessly mix music, news, AD campaigns to deliver audio to targeted locations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOOH Retail Audio\" \/>\n<meta property=\"og:description\" content=\"Blog on how to start an audio service or a channel to seamlessly mix music, news, AD campaigns to deliver audio to targeted locations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/\" \/>\n<meta property=\"og:site_name\" content=\"RYARC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ryarc\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-24T18:27:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-28T12:04:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ryarc.com\/assets\/2024\/01\/Dappler-Blog-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dhruv M. Trivedi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ryarc\" \/>\n<meta name=\"twitter:site\" content=\"@ryarc\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dhruv M. Trivedi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/\"},\"author\":{\"name\":\"Dhruv M. Trivedi\",\"@id\":\"https:\/\/ryarc.com\/es\/#\/schema\/person\/7779c010bf34efaf9510234c94fe4cec\"},\"headline\":\"DOOH Retail Audio\",\"datePublished\":\"2023-11-24T18:27:36+00:00\",\"dateModified\":\"2024-04-28T12:04:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/\"},\"wordCount\":272,\"publisher\":{\"@id\":\"https:\/\/ryarc.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ryarc.com\/assets\/2024\/01\/Dappler-Blog-Image.png\",\"keywords\":[\"Audio ADs\",\"Distributed audio\",\"DOOH Audio\",\"In-Store Audio\",\"Retail Audio\"],\"articleSection\":[\"On Front\",\"Retail Audio\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/\",\"url\":\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/\",\"name\":\"Blog | DOOH Retail Audio - RYARC\",\"isPartOf\":{\"@id\":\"https:\/\/ryarc.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ryarc.com\/assets\/2024\/01\/Dappler-Blog-Image.png\",\"datePublished\":\"2023-11-24T18:27:36+00:00\",\"dateModified\":\"2024-04-28T12:04:15+00:00\",\"description\":\"Blog on how to start an audio service or a channel to seamlessly mix music, news, AD campaigns to deliver audio to targeted locations\",\"breadcrumb\":{\"@id\":\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#primaryimage\",\"url\":\"https:\/\/ryarc.com\/assets\/2024\/01\/Dappler-Blog-Image.png\",\"contentUrl\":\"https:\/\/ryarc.com\/assets\/2024\/01\/Dappler-Blog-Image.png\",\"width\":892,\"height\":423,\"caption\":\"Retail audio blog image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ryarc.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DOOH Retail Audio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ryarc.com\/es\/#website\",\"url\":\"https:\/\/ryarc.com\/es\/\",\"name\":\"RYARC\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ryarc.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ryarc.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ryarc.com\/es\/#organization\",\"name\":\"Ryarc\",\"url\":\"https:\/\/ryarc.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ryarc.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ryarc.com\/assets\/2024\/03\/ryarc-site-logo-final.png\",\"contentUrl\":\"https:\/\/ryarc.com\/assets\/2024\/03\/ryarc-site-logo-final.png\",\"width\":120,\"height\":126,\"caption\":\"Ryarc\"},\"image\":{\"@id\":\"https:\/\/ryarc.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Ryarc\/\",\"https:\/\/x.com\/ryarc\",\"https:\/\/www.linkedin.com\/company\/ryarc\",\"https:\/\/www.youtube.com\/user\/RyarcMediaSystems\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ryarc.com\/es\/#\/schema\/person\/7779c010bf34efaf9510234c94fe4cec\",\"name\":\"Dhruv M. Trivedi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ryarc.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4e695188e7bd1df645d15e2365d6ada6037e9483885cee74c6f2d3358a06046e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4e695188e7bd1df645d15e2365d6ada6037e9483885cee74c6f2d3358a06046e?s=96&d=mm&r=g\",\"caption\":\"Dhruv M. Trivedi\"},\"sameAs\":[\"http:\/\/ryarc.com\"],\"url\":\"https:\/\/ryarc.com\/es\/author\/dhruv\/\"}]}<\/script>\n","yoast_head_json":{"title":"Blog | DOOH Retail Audio - RYARC","description":"Blog on how to start an audio service or a channel to seamlessly mix music, news, AD campaigns to deliver audio to targeted locations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/","og_locale":"es_ES","og_type":"article","og_title":"DOOH Retail Audio","og_description":"Blog on how to start an audio service or a channel to seamlessly mix music, news, AD campaigns to deliver audio to targeted locations","og_url":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/","og_site_name":"RYARC","article_publisher":"https:\/\/www.facebook.com\/Ryarc\/","article_published_time":"2023-11-24T18:27:36+00:00","article_modified_time":"2024-04-28T12:04:15+00:00","og_image":[{"width":892,"height":423,"url":"https:\/\/ryarc.com\/assets\/2024\/01\/Dappler-Blog-Image.png","type":"image\/png"}],"author":"Dhruv M. Trivedi","twitter_card":"summary_large_image","twitter_creator":"@ryarc","twitter_site":"@ryarc","twitter_misc":{"Escrito por":"Dhruv M. Trivedi","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#article","isPartOf":{"@id":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/"},"author":{"name":"Dhruv M. Trivedi","@id":"https:\/\/ryarc.com\/es\/#\/schema\/person\/7779c010bf34efaf9510234c94fe4cec"},"headline":"DOOH Retail Audio","datePublished":"2023-11-24T18:27:36+00:00","dateModified":"2024-04-28T12:04:15+00:00","mainEntityOfPage":{"@id":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/"},"wordCount":272,"publisher":{"@id":"https:\/\/ryarc.com\/es\/#organization"},"image":{"@id":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#primaryimage"},"thumbnailUrl":"https:\/\/ryarc.com\/assets\/2024\/01\/Dappler-Blog-Image.png","keywords":["Audio ADs","Distributed audio","DOOH Audio","In-Store Audio","Retail Audio"],"articleSection":["On Front","Retail Audio"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/","url":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/","name":"Blog | DOOH Retail Audio - RYARC","isPartOf":{"@id":"https:\/\/ryarc.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#primaryimage"},"image":{"@id":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#primaryimage"},"thumbnailUrl":"https:\/\/ryarc.com\/assets\/2024\/01\/Dappler-Blog-Image.png","datePublished":"2023-11-24T18:27:36+00:00","dateModified":"2024-04-28T12:04:15+00:00","description":"Blog on how to start an audio service or a channel to seamlessly mix music, news, AD campaigns to deliver audio to targeted locations","breadcrumb":{"@id":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#primaryimage","url":"https:\/\/ryarc.com\/assets\/2024\/01\/Dappler-Blog-Image.png","contentUrl":"https:\/\/ryarc.com\/assets\/2024\/01\/Dappler-Blog-Image.png","width":892,"height":423,"caption":"Retail audio blog image"},{"@type":"BreadcrumbList","@id":"https:\/\/ryarc.com\/es\/recursos\/blog\/ryarc-dappler-venta-al-por-menor-dooh-audio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ryarc.com\/"},{"@type":"ListItem","position":2,"name":"DOOH Retail Audio"}]},{"@type":"WebSite","@id":"https:\/\/ryarc.com\/es\/#website","url":"https:\/\/ryarc.com\/es\/","name":"RYARC","description":"","publisher":{"@id":"https:\/\/ryarc.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ryarc.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/ryarc.com\/es\/#organization","name":"Ryarc","url":"https:\/\/ryarc.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ryarc.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/ryarc.com\/assets\/2024\/03\/ryarc-site-logo-final.png","contentUrl":"https:\/\/ryarc.com\/assets\/2024\/03\/ryarc-site-logo-final.png","width":120,"height":126,"caption":"Ryarc"},"image":{"@id":"https:\/\/ryarc.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ryarc\/","https:\/\/x.com\/ryarc","https:\/\/www.linkedin.com\/company\/ryarc","https:\/\/www.youtube.com\/user\/RyarcMediaSystems"]},{"@type":"Person","@id":"https:\/\/ryarc.com\/es\/#\/schema\/person\/7779c010bf34efaf9510234c94fe4cec","name":"Dhruv M. Trivedi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ryarc.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4e695188e7bd1df645d15e2365d6ada6037e9483885cee74c6f2d3358a06046e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e695188e7bd1df645d15e2365d6ada6037e9483885cee74c6f2d3358a06046e?s=96&d=mm&r=g","caption":"Dhruv M. Trivedi"},"sameAs":["http:\/\/ryarc.com"],"url":"https:\/\/ryarc.com\/es\/author\/dhruv\/"}]}},"_links":{"self":[{"href":"https:\/\/ryarc.com\/es\/wp-json\/wp\/v2\/posts\/761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ryarc.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ryarc.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ryarc.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ryarc.com\/es\/wp-json\/wp\/v2\/comments?post=761"}],"version-history":[{"count":3,"href":"https:\/\/ryarc.com\/es\/wp-json\/wp\/v2\/posts\/761\/revisions"}],"predecessor-version":[{"id":3439,"href":"https:\/\/ryarc.com\/es\/wp-json\/wp\/v2\/posts\/761\/revisions\/3439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ryarc.com\/es\/wp-json\/wp\/v2\/media\/3227"}],"wp:attachment":[{"href":"https:\/\/ryarc.com\/es\/wp-json\/wp\/v2\/media?parent=761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ryarc.com\/es\/wp-json\/wp\/v2\/categories?post=761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ryarc.com\/es\/wp-json\/wp\/v2\/tags?post=761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}