What is Foro, and What Does It Fix?
Foro is a platform that lets brands book digital ads in physical spaces—like shopping centers, airports, train stations, and stores—directly from the screen owners. It’s fast, easy to use, and cuts out the clutter of the old way of doing things.
Right now, buying one of these ads is anything but simple. If a brand wants to run an ad on a screen in a mall, they usually can’t just log in and book it. Instead, they go through a mess of sales reps, agencies, ad exchanges, and resellers. Each one adds steps, delays, and markups. By the time the ad goes live, the brand has lost time and money—and the screen owner has handed over a chunk of their revenue to intermediaries who don’t actually own anything.
Here’s what Foro fixes:
- No More Endless Back-and-Forth
Traditionally, the booking process involves calls, emails, and hand-edited proposals. Foro replaces that with a real-time, self-service interface. You pick your screens, dates, and budget—just like buying an online ad. - No More Middlemen Stacking Up Fees
With the old model, multiple middlemen take a cut: resellers, demand-side platforms, brokers. Foro eliminates that stack. The brand pays the screen owner directly, and both sides keep more of the value. - No More Blind Spending
In the current system, it’s often unclear where ads will run or what you’re actually getting. Foro shows real-time availability, clear pricing, and data about the location—so brands know exactly what they’re buying. - No More Waiting for Approvals
Traditional bookings can take days or weeks to finalize. Foro is instant. If the screen is available, your campaign is booked. Done. - No More Lost Control for Screen Owners
When screen owners go through resellers, they often have little say in what content runs or how much they earn. Foro gives them full control: they set the price, approve the buyers, and keep more of the revenue.
In short, Foro simplifies and modernizes out-of-home ad buying. It’s direct, transparent, and efficient—for both the buyer and the screen owner. The way it should have worked all along.
