Your CMS and Your Marketplace Are Not the Same Purchase Part 1 argued that programmatic is a transaction mechanism, not a demand strategy. Part-
The Absentee Landlord Part 1 argued that programmatic is a transaction mechanism, not a demand strategy. Part 2 showed that whether it helps or-
Disintermediation, Reintermediation, Repeat Two claims opened this series. First: programmatic is a transaction mechanism, not a magic pill for increased revenue. Second: whether it-