Enhance Your Digital Signage with Ryarc and ATSC3.0 DataCasting

Interactive & Immersive Content

With ATSC3.0, businesses can now offer viewers more interactive and engaging experiences as it can deliver high-quality interactive and immersive content to the devices due to its superior compression, low bandwidth usage, and support for ultra-HD content. It is also ideal for delivering immersive audio content, Dolby AC-4, and MPEG-H 3D Audio.

Save Expensive network costs

Traditional unicast methods require separate connections for each device, causing network congestion and limiting your bandwidth. As ATSC 3.0 datacasting can simultaneously update multiple devices within the broadcast area with a single transmission, it enables the transmission of content files one time over a single connection and reaches all the targeted devices. This makes it a very efficient and affordable solution due to the lower cost of data delivery while also decongesting wireless networks. It is also far cheaper than using cellular or internet networks.

Monetize unutilized bandwidth

ATSC 3.0 offers a great opportunity for TV Stations or local DOOH providers to monetize portions of unutilized ATSC 3.0 spectrums by offering it to the Digital Out of Home companies that have a revenue share arrangement with Digital Sign hosts, Billboard operators, etc. This can supplement the TV station’s subscription or standard broadcast AD revenue from the unutilized spectrum that would otherwise be wasted. For DOOH operators, this can help recover their investment in the cost of the screens and receivers more quickly.

No Internet Required

Datacasting with ATSC 3.0 does not require an internet or cellular connection for the devices. The technology bypasses the need for a cellular network or internet service as it uses television broadcast signals to distribute content and information to devices. As the ATSC 3.0 standard is built on an IP backbone, the receiving device need not be a television, which means that design possibilities for receiving devices are nearly unlimited. Almost any kind of data can be sent—files, videos, audio, software, pictures, real-time updates, emergency messages, live video, and audio streams, etc. As ATSC 3.0 enabled devices can receive content without Wi-Fi or cellular coverage, it has emerged as an affordable and reliable alternative for delivering content to devices that lack access to the internet or cellular connection.