Ryarc has announced their digital signage software will power Future TV, the first move by Future Media towards an in-store advertising channel across their Indian retail network and one of the world’s largest digital signage deployments. A subsidiary of Future Group, Future Media will initially roll out 1,000 screens in over 35 Future Group stores in the top six metros of India as the start of a planned network of 10,000 screens.
CampaignManager, Ryarc’s digital signage software, will be the backbone to Future TV becoming the first branded out-of-home (OOH) TV network across retail outlets in India. The footfall expected across this network is 2 Million people each week. According to Partho Dasgupta, CEO of Future Media, “When you get people to notice your brand or product in store, the intent to buy will always be much higher.”
Ryarc’s CEO, Fergal Ó Ceallaigh, said, “Sometimes, competing with global blue chip brands with large advertising budgets can be difficult, but in the end, it’s the quality of the software and the service you provide to customers that shines through and not the hype. Future Media needed a solution that was powerful and scalable enough to run a truly huge network and yet, not require a team of IT professionals to run it. We were delighted when Future Media chose our technology after almost a year of careful research. The size of this deployment is truly impressive; our technology will deliver content, news and advertising to 100 million viewers annually. That’s comfortably greater than most national broadcasters and is a testament to the growing reach of out-of-home digital.”
Anup Kotekar, Business Director, Future Media said that “We are pleased with the support rendered to us by Ryarc in terms of flexibility & software customization.” N. S. Padmanabhan, Product Director, Future Media said that “We are extremely satisfied with CampaignManager’s features, functionality and robustness. Its outstanding user-friendly interface isolates the user from all complexities. Our test runs have all been successful with no software glitches.”
CampaignManager is a complete digital signage software solution with remote management, publishing, monitoring, logging, proof of play and versatile playback capabilities. Combining a user friendly interface with unparalleled scheduling power and flexibility, CampaignManager is the clear choice whether you wish to run a single display, or a global digital signage network.
