Ryarc has announced their media communications software suite has been selected by Torch Media to power one of the largest liquor retail chains in Australia, Beer Wine and Spirits (BWS). CampaignManager digital signage software is being used across 800 BWS stores to publish BWS promotional content, advertising of third party brands and entertainment based content using VSAT multicast network.
CampaignManager allows Torch to easily manage the scheduled playlists which are distributed nationally or targeted to a specific set of stores using CampaignManager’s categorization engine. Torch also uses CampaignManager to publish dynamic content including up-to-the-minute news, sport, and weather. Ryarc’s Dappler, an in-store radio software platform, is also being used by Torch to deliver a customized BWS radio station called “BWS FM” across the store network. Dappler enables Torch to tailor the content BWS customers hear in store complementing the visual content on the digital screens. Control over BWS FM also ensures no competitor ads are heard across the radio and gives a more consistent message across all 800 stores. Dappler’s sophisticated and yet easy to use content programming engine effortlessly transforms thousands of music files into a coherent listening experience, complete with radio jingles, ad breaks and continuity in music style and tempo.
Technical Development Manager of Torch, Ross Barnes said “The beauty of Ryarc’s software suite is that it allows us to manage both our digital signage and our audio networks from their single CampaignManager platform. It is extremely lexible in the way it allows us to grow our network across different retail locations and allows us to achieve fairly ophisticated content programming schedules with little effort”.
About Ryarc (http://www.ryarc.com)
Ryarc is a software company focusing on Digital Signage Software, distributed audio and playback technology. Ryarc’s core product is CampaignManager, an end‐to‐end Digital Signage management platform which is used worldwide to operate and manage digital signage networks, large and small. Ryarc also allows you to expand your digital signage network to include an audio (in‐store radio) platform as well as an internal communications channel, all managed from a central location. Please feel free to contact Ryarc to ask any questions….Ryarc related or industry related we are here to help make it happen.
About BWS (http://www.beerwinespirits.com.au)
The BWS brand is the newest brand in the Woolworths Limited group of stores and has grown enormously since its beginnings. Starting out in 2001 with the re‐branding of Macs Liquor stores in NSW, the BWS brand continued to grow as they acquired and opened many stores across Australia including the acquisition of the Liberty Liquor group, making it the country’s fastest‐growing liquor brand.
