Month: September 2026
DOOH Programmatic Decoded, Part 5.
Sep 18, 2026Your CMS and Your Marketplace Are Not the Same Purchase Part 1 argued that programmatic is a transaction mechanism, not a demand strategy. Part…
Programmatic Decoded, Part 4.
Sep 18, 2026The Absentee Landlord Part 1 argued that programmatic is a transaction mechanism, not a demand strategy. Part 2 showed that whether it helps or…
Programmatic Decoded, Part 3
Sep 18, 2026Disintermediation, Reintermediation, Repeat Two claims opened this series. First: programmatic is a transaction mechanism, not a magic pill for increased revenue. Second: whether it…
