Category: DooH AD Sales and Auction

Your CMS and Your Marketplace Are Not the Same Purchase Part 1 argued that programmatic is a transaction mechanism, not a demand strategy. Part…

The Absentee Landlord Part 1 argued that programmatic is a transaction mechanism, not a demand strategy. Part 2 showed that whether it helps or…

Disintermediation, Reintermediation, Repeat Two claims opened this series. First: programmatic is a transaction mechanism, not a magic pill for increased revenue. Second: whether it…

Programmatic Won’t Save Your DOOH Business. Your Screens Will. In my last post — Programmatic Decoded, Part 1: Is Programmatic Actually Making You Money…

Is Programmatic Actually Making You Money — Or Just Moving It Around? In the last year or two, the rush toward programmatic among small…

What is Foro, and What Does It Fix? Foro is a platform that lets brands book digital ads in physical spaces—like shopping centers, airports,…